Making A Move On Big Canadian Banks


Jul 17, 2014

Just this past Tuesday, the private sale real estate franchisor announced its next big expansion: Mortgage. According to CEO and President, Ken LaBlanc, the extension of the company into the mortgage sector just makes sense, given the company's current wealth of services aimed at helping buyers and sellers through the real estate transaction process.

Veteran mortgage broker and's 2014 Franchisee of the Year Sarah Albert will head the new venture, while Mortgage Architects lends a hand with its established 50-plus lenders network. Mortgage Architects President Albert Collu expressed his enthusiasm for the strategic partnership with Mortgage, citing the many benefits his company will be able to bring to the table via its experience.

According to Albert,'s history of streamlining the real estate process while lowering prices for buyers and sellers puts it at an unique advantage when to comes to adapting to market changes. Large banks, as noted by Albert, are often unable to address changes quickly. Mortgage is already working with mortgage agents, as the company has an attractive 100-plus strong franchisee market that brings exposure to tens of thousands of sellers and buyers into play.'s Director of Partnerships Walter Melanson noted that the move to mortgages was only natural growth for the company, and with brokers becoming a bigger part of Canada's mortgage landscape, Mortgage aims to bring their flexibility and choice to their clients. is making a big move that you can be a part of.