Franchise on Dragon''s Den


Nov 20, 2009

Jenn Survives the "Den"

Moncton, NB - November 20, 2009

In the end ... the "Dragons" were sold on Jenn.

A 24-year old native of Oakville, Ontario, has become the first-ever winner of the, National Youth Entrepreneurship contest. Jennifer Howarth combined passion with professionalism as she withstood the scrutiny of some of the toughest judges of business acumen in the country.

Before a live audience of close to 600 people Friday, November 13th at the Barbara Frum Atrium, Howarth was one of three finalists presenting their best case in the hopes of winning their own franchise from Each had about 10 minutes to explain to "Dragons Den" stars Jim Treliving and Arlene Dickinson as well as "Honorary Dragon" Ken LeBlanc of why they should be the ones walking out of the building as the proud owner of their own business. And it was Jenn who seemed most at ease fielding follow up questions from Treliving and Dickinson and once the "Dragons" had huddled with LeBlanc for about 10 minutes, the trio selected Howarth and her bid to launch her own franchise out of Windsor, Ontario.

Currently completing her business studies at Cape Breton University, Howarth plans to attend the National Franchise Conference the end of January in Las Vegas, Nevada. Her initial plan is to load up on summer courses to fast-track her graduate degree before opening her business. Other finalists included 22-year old Mallory MacDonald of Truro, Nova Scotia and 24-year old Andrew Maconachie of Barrie, Ontario.

As part of her prize package, Howarth becomes eligible for financial and mentoring support from the Canadian Youth Business Foundation which partnered with on this first-of-its- kind initiative. CYBF Chief Executive Officer Vivian Prokop was also on stage Friday and in chatting with event host Dianne Buckner, acknowledged the reaction to "YPG" far surpassed anything they could have hoped for.

From the outset, Ken LeBlanc, fed up by the spread of recessionary doom and gloom in the news media, maintained something needed to be done to show Canada'''s youth another way of thinking. Perhaps instinctively, the CEO knew solutions to adult problems of the future depends to a large degree how young minds are taught in the present. And as the "YPG" idea and mission began to crystallize in that Moncton boardroom, he envisioned a campaign to inspire Canada's youth to learn the values of hard work by working hard; one that would reward risk-taking and celebrate the courage to follow a dream.

It the case of Jennifer Howarth that dream has come true. is unlike any ordinary real estate company. In fact, we're not agents or brokers. That's because from day one, we knew we could be something different - something much better. Simply put, we use the power of the internet combined with our experts on the ground in your community to provide a safe and practical way for buyers and sellers to connect while avoiding the high cost of commission. Instead of commission, we charge an affordable marketing fee (as low as $349 and collect absolutely no commission when your property actually sells. You keep the money. That's the way. That's fair right?

The Canadian Youth Business Foundation
The Canadian Youth Business Foundation (CYBF) is the 'go to' place for youth entrepreneurship. As a national charity, we are dedicated to growing our nation's economy one young entrepreneur at a time. Founded in 1996, CYBF has invested to date in more than 3,000 young entrepreneurs, creating more than 16,600 new jobs, $76 million in tax revenue and delivers its program through a national network of more than 150 community partners and 2,800 volunteers including business mentors.