The Second Cup Franchise Adds Two New Members to Management Team


Sep 04, 2014

The Second Cup, in the midst of an exciting brand revitalization, has recently announced the addition of fresh talent to its management team. , Mr. Chris Sonnen and Ms.Vanda Provato.

The Second Cup Story

First opening its doors back in 1975, The Second Cup is a specialty coffee retailer with over 350 locations across Canada. It currently has around 4,000 expertly trained baristas who serve more than one million tea and coffee beverages on a weekly basis. The company's coffee and tea products are Fairly Traded Rainforest Alliance Certified, so customers can sip with a clear conscience when it comes to the beverage's growth and production.

Currently, The Second Cup is in the middle of an ambitious plan to return the company to its former industry prominence and increase its levels of profit. The hiring of two experienced professionals for its upper management only serves to further the company's overall revitalization goals.

Chris Sonnen - New Vice President of Operations and Coffee Experience

Mr. Chris Sonnen, The Seconds Cup's new Vice President of Operations and Coffee Experience, comes to the company as a returning employee with a decade of experience in its operations. Mr. Sonnen also gained experience with prominent Canadian hospitality and restaurant groups. With his dedication to excellence and customer service combined with his vast knowledge of coffee buying and operations, Mr. Sonnen is sure to be a valuable part of The Second Cup's future endeavors.

Vanda Provato - New Vice President of Marketing

Coming to The Second Cup after serving as the Vice President of Marketing for Indigo Books & Music, Ms. Provato has a long track history of leadership experience in marketing, customer insight and communications. Ms. Provato has worked with premium brands in both the technology and retail sectors, with her career emphasis on strategy forming, building a brand and increasing market share.

Ms. Provato's aggressive plan for The Second Cup includes multi-channel marketing campaigns that are a mix of modern and traditional methods, such as social media, community action and public relations. This unique marketing blend may be just what The Second Cup needs to move forward and closer to a more profitable future.

A Bright Future for The Second Cup

Ms. Alix Box, The Second Cup's President and CEO, issued a warm welcome to both Mr. Sonnen and Ms. Provato. The CEO noted that both new leadership members bring unique and welcome experience to the franchise, and she stated she looks forward to working with them to move the company into the next phase.

The Second Cup is currently looking for franchisees in many key areas, including Toronto, GTA, Montreal, Quebec City, Saint John, Edmonton, Calgary and Regina. With new talent infusing the company and a plan that is firing on all cylinders, The Second Cup is certainly an investment worth looking into. Visit to find out more information about The Second Cup and other opportunities today!