ShelfGenie Franchise Expands Presence Across Canada


Feb 10, 2015

2014 was a monumental franchise growth year for ShelfGenie franchise, the industry leader in custom designed, pull-out cabinet shelving solutions. With more than 160 locally owned and operated franchise locations operating throughout 22 states and Canada, the company closed out the year expanding into 21 new territories across North America.

Since ShelfGenie first entered into Canada in 2013, the company has opened 12 units in the market. The company’s growth in Canada comes as no surprise as consumer spending on functional home improvement continues to rise. There remains a tremendous growth opportunity in Canada for ShelfGenie and in 2015, the company plans to expand into 12 territories in the market.

As a newer franchisee in the Vancouver area, Joseph Choi has worked hard to establish his franchise and the payoff has been remarkable. With a background in IT, Choi had a desire to break free from corporate and began researching various franchise concepts. He wanted to invest in a concept where he could wake up every day knowing he was doing something that isn’t run-of-the-mill and something that would enrich lives and know they could stand behind quality and service. During his discover phase, he came across ShelfGenie and was instantly attracted to its high-end product, reputable concept, and unique niche it fills in the home improvement space. Since opening his franchise in July, Choi has already worked with more than 125 clients.

“Being part of an established brand has played a critical role in the success my franchise has experienced in just a few short months,” said Choi. “ShelfGenie’s extensive built-in support has eliminated many of the fears that are associated with opening a new business. I couldn’t be happier with my choice to invest in the ShelfGenie franchise opportunity. Not only am I able to create financial security for myself, but I am able to spend each day putting smiles on our clients’ faces.”

ShelfGenie is continuing to rapidly expand in 2015 with the goal of executing franchise agreements in Toronto, Winnipeg, Ottawa and Nova Scotia.