Shoeless Joe’s Restaurant Franchise wins Award


May 31, 2010

Mississauga, May 28, 2010)  – Shoeless Joe’s Restaurant Limited  was among more than 70 companies gathered at the Stage West Dinner Theatre in Mississauga for the 2010 Consumers’ Choice Award™ gala for business excellence.  The award is based on a survey of residents and businesses in Greater Toronto responding to a questionnaire on customer satisfaction.

The Consumers’ Choice Award™, established in 1986 to identify and promote business excellence, utilizes a unique survey that asks consumers to choose the best of their city.  Respondents are randomly selected from both the business community and the general public.  Based on the criteria of value, professionalism, service and any other issue they may wish to consider, respondents are asked to select the company that most merits the Consumers’ Choice Award™, for business excellence.

This is the first year that SHOELESS JOE’S is being recognized for the award in the category of Sports-Grill Restaurant.  Shoeless Joe’s is a Sports-Grill Restaurant offering Franchises in Ontario.  “Our team is focused on giving our customers exceptional service along with quality food and beverage in a sports themed atmosphere, so it is gratifying to know that our efforts are working” said Joel Friedman, Senior Vice President of Franchising and Real Estate.  “With this award comes the responsibility to not only maintain the high level of quality that our customers have come to expect from us, but also to improve on that quality every day.”

About Shoeless Joe’s Restaurants
Formed in 1985 and franchising since 1997, Ontario based Shoeless Joe’s Restaurant Limited has grown to 35 franchises.  Expansion plans for 2010 include three additional locations in Alliston, Toronto (Eglinton/Laird), and London Ontario.  With a constant eye on Concept, Marketing Initiatives, Food Service, Community and building the TEAM philosophy that “Together Everyone Achieves More”, Shoeless Joe’s continues to strengthen its position on the casual dining landscape.

Shoeless Joe’s Restaurants provide exceptional food, service, and entertainment in an atmosphere that appeals to today’s discriminating diners.  Built to the highest standards and delivered at a lower cost than its competition, Shoeless Joe’s Restaurants’ new concept and on-going attention to detail continue to serve up unprecedented results. From our Executive Chef’s menu development team to our technologically innovative marketing department, Shoeless Joe’s endeavors to keep costs low and returns high.  With their team’s expertise, Shoeless Joe’s Franchisees are perfectly poised to build their success in the existing multi billion dollar Canadian food service industry.

About The Consumers' Choice Award ™
The Consumers' Choice Award ™ (CCA) was established in 1986 to identify and promote business excellence. The CCA program each year commissions a survey in which consumers are asked to identify their favorite businesses. Respondents are asked to consider criteria such as Value, Professionalism, and Service when making their choice.

Award recipients reflect a broad spectrum of business enterprises. They represent product and service providers to both the general public and the business community. While most award recipients are local businesses, many others are national and indeed, international in scope.