South St. Burger to Open its First Location in Kitchener-Waterloo in May


Mar 31, 2014

South St. Burger, a New York Fries company, announces the opening of its first Kitchener-Waterloo restaurant this May at the Boardwalk at Ira Needles Boulevard. South St. Burger is excited to launch K-W’s first premium burger experience in the new development, located directly between Kitchener and Waterloo.

“We have had tremendous success with our New York Fries brand in the Kitchener-Waterloo area for over 2 decades,” says Jay Gould, president and CEO of New York Fries and South St. Burger. “The Kitchener Waterloo community has embraced our fresh-cut fries and we can’t wait to bring our fresh, premium burgers to this market. This new property, The Boulevard, is shaping up beautifully and we look forward to serving our flame grilled burgers to the K-W community this spring”.

South St.’s 2,300 square foot location will seat 64 patrons, and features an outdoor patio with an additional 24 seats. Located across from a Walmart and Michaels, and beside a bus terminal, this premier big box-shopping destination will also include Lowes, an Empire Theatre, Marshalls and GolfTown.

South St. Burger Co. serves premium food in a contemporary, New York style loft-like environment. The menu features fresh, 4 oz and 6 oz patties made with 100 per cent pure Alberta Angus beef; raised without the use of hormones or antibiotics. The menu also features grilled chicken breasts, veggie burgers and grilled hot dogs, which are hormone free, antibiotic free and additive free. Sides include the famous hand-cut New York Fries french fries and poutine, hand-made onion rings and hand-scooped milkshakes made from real, premium ice cream. A variety of gourmet and traditional condiments, from dill pickles to guacamole, Dijon horseradish, and mango chutney, allow customers to personalize their orders at no extra charge. A selection of five real cheeses, including cheddar, gorgonzola and goat, are also on the menu.

South St. Burger Co. currently operates 14 restaurants in Ontario, with 6 franchised locations in Ontario, three franchised units in Alberta and two in Dubai. This location marks the 21st location in Ontario and 26th in the chain, as well as the first in the Southwestern Ontario region.

South St. Burger is looking for franchisees interested in joining a company with a proven track record of success, commitment and growth. The company offers full training and management support, as well as excellent purchasing power and supplier relationships. Owned by New York Fries, a national brand known for its business integrity, the company was awarded the Franchise Excellence Pinnacle Award in 2009 and Canada’s Best Managed Companies 2011 – 2013.