South St. Burger Brings its Winning Concept to Kitchener-Waterloo


May 15, 2014

TORONTO, ONTARIO (MAY 15, 2014) –South St. Burger, a New York Fries company, today opened its first premium burger restaurant serving Southwestern Ontario in the Boardwalk at Ira Needles in Kitchener-Waterloo. Known for its top quality, charbroiled burgers, South St. Burger is focused on its growth strategy, with the new restaurant marking the 21st location in the province.

The opening comes on the heels of South St. Burger’s second location in Dubai, UAE, bringing the total number of restaurants to 26 worldwide. Seven more are planned for 2014, including new locations in Ottawa, Markham, Vaughan, three in Toronto, and one in Dubai.

“Growing South St. Burger in new Ontario markets is our priority, and the timing is right. The discerning Ira Needles shoppers are a great fit for our concept,” says Jay Gould, president and founder, New York Fries and South St. Burger.

“We are committed to providing a premium experience for our customers. From our conscientiously farmed beef, raised without added hormones, antibiotics or additives, to our selection of gourmet toppings, fresh cut fries and homemade onion rings, we have significantly raised the bar in this category. We believe people’s desire to eat real, more natural, food is consistent with what we do at South St.”

Seating 65 guests, with a patio that seats an additional 25 patrons, the Kitchener-Waterloo South St. Burger is located beside the Grand River Transit station.

About South St. Burger

South St. Burger serves premium food in a contemporary, New York style loft-like environment. The menu features fresh 4oz and 6oz beef patties made with 100 % beef, and are additive free, and raised without the use of hormones or antibiotics. Grilled chicken breasts, veggie burgers as well as all beef hot dogs are also on the menu. Sides include the famous hand-cut New York Fries french fries and poutine, hand-made onion rings and hand-scooped milkshakes made from real, premium ice cream. With 30 traditional and gourmet condiments, from dill pickles to Dijon horseradish, guacamole and mango chutney, customers can personalize their orders at no extra charge. Premium toppings include a selection of five real cheeses, grilled maple glazed pineapple, Applewood smoked bacon, and sautéed mushrooms. There are 24 restaurants in Canada including three franchised units in Alberta; plus two locations in Dubai. South St. Burger and its sister company New York Fries were recently named one of Canada’s Best Managed Private companies for their third year in a row. Franchises are now available for many markets across Canada. For more information on South St. Burger, fill out the form on this page and we will contact you shortly.