Success of Herbal Magic Franchise


Jun 18, 2008

Robb Chase, CEO of Herbal Magic Inc, has been involved with some of the most successful companies in Canada.  As former CEO of Famous Players and former President of Pizza Hut Canada, he believes that good business practices dictate that companies provide excellent value for money.  Before Robb Chase accepted the job as CEO of Herbal Magic he thoroughly researched the company and the value proposition it offered to its clients. 

“What I discovered when I did my due diligence, was that Herbal Magic was offering a tremendous amount to consumers because the fundamentals of the program were not about providing weight loss, but about changing lives,” says Chase.  “Herbal Magic provides people with the tools to improve health, self-esteem, longevity and life-long nutrition, and this is of a huge significance to our clients.”

Herbal Magic is a weight loss and nutrition franchise with over 350 centres across Canada providing an exclusive line of herbal supplements and weight management services. All programs and supplements are thoroughly researched and formulated by a team of nutritional and health care experts.  Herbal Magic weight loss programs combine one-on-one counselling, easy to prepare meals, and supplement support. Clients follow programs based on appropriate modifications to Canada’s food guide and learn the importance of making healthy eating choices.  Based on independent research, Herbal Magic can boast a 91% customer satisfaction rating.

A recent study conducted by a leading Canadian research firm, discovered that 92% of Canadians between the ages of 25 – 65 wanted to lose weight.  Out of those Canadians over 50% would be more likely to use a weight loss program that provides a nutrition and food plan that is easy to use, as well as products that are natural. Herbal Magic programs are designed to provide appropriate caloric intake from all food groups as per clinical guidelines and are designed to teach healthy eating habits which carry on beyond program.  Unlike other weight loss programs, clients can prepare easy-to-make meals right from their own refrigerator. All Herbal Magic supplements are safe, effective and of high quality and are registered with Health Canada 's Natural Health Products Directorate. They are not stimulants and work by reducing appetite and increase metabolism particularly of fats and carbohydrates while preserving lean muscle mass.

When these same respondents were asked what weight loss program they would join tomorrow, Herbal Magic scored higher on a national basis than any other commercial weight loss providers.  “This information tells us several things about our potential for growth,” says Ron Simone Senior VP of Marketing and Business Strategy.  “Canadians are looking for a health and wellness program that is easy to follow and will provide them with improved health, not just weight loss.  Herbal Magic offers clients an education in healthy eating habits that they can implement with their families on a daily basis, and for the rest of their lives.”

In addition to a convenient, healthy meal plan and all natural supplements, Herbal Magic offers one of the key ingredients that has been proven to assist greatly in the weight loss process – one-on-one counselling.  In the largest and longest study to date of weight loss maintenance strategies, researchers at Duke University Medical Center found that personal contact was helpful in keeping weight off.

"The results of this study send a strong signal to those who seem to believe that obesity is such an intractable problem that nothing can be done about it," says Dr. Laura Svetkey, professor of medicine at Duke and the lead author of the study.
Svetkey and researchers at four institutions around the country studied 1685 overweight or obese adults who were being treated for high blood pressure, high cholesterol, or both. Scientists asked participants to increase their activity level, reduce their calorie intake and follow a diet that emphasizes fruits, vegetables, low-fat dairy products and whole grains, and has been proven to lower "bad" cholesterol and blood pressure. "Our patients have shown that under the right conditions, long-term weight control is an achievable goal worth pursuing," says Svetkey. 1
Herbal Magic provides clients with tri-weekly one-on-one counseling and a personalized meal plan that includes dietitian-developed food-guide with an emphasis on fruits, vegetables, and whole grains and a healthy reduction in caloric intake.
Famous Canadian Sheila Copps, who has lost more than 30 pounds on the Herbal Magic Weight Loss Program credits this counseling for her weight loss success.  “The trained professionals at my local Herbal Magic Centre were instrumental in ensuring my success during my weight loss journey,” says Sheila. “Herbal Magic made sure I had the right tools for success – proper nutrition, accountability and commitment, which ultimately helped change my lifestyle.  The nutrition plan that was devised for me was not a “diet” but with a plan to permanently change my eating habits for life.”

With so much focus in the public eye on the benefits of weight loss to overall health and wellness, Herbal Magic is extremely well positioned to take its place as an industry leader.  Canadians have voiced their wish for a program that is easy to use, that provides healthy choices, and that will provide them the tools to make their weight loss safe, and permanent.  A Price WaterHouse Cooper survey demonstrated that Herbal Magic customers lost an average of 30 pounds with clients achieving success in all stated goal weight loss ranges including over 50 lbs to lose.

Most importantly, Herbal Magic clients achieve success in not only weight management but a large majority of clients see improved health outcomes for their co-existing medical conditions including diabetes, hypertension and hypercholesterolemia - often accompanied by discontinued or reduced associated medication consumption.

“When a client walks into an Herbal Magic centre, they are making the decision to invest in themselves, and our Franchise Partners are there to answer this call to action,” says CEO Chase.  “They are out there helping to change the way people feel about themselves, changing the way people see themselves, and ultimately helping them improve their health.  For them it isn’t just a job, it’s a vocation, and one they are proud of.  I believe the future of this company is very bright, and I’m personally excited to be a part of it.”