WSI a leading Canadian e-Business solution provider for small and
medium sized businesses and the world’s #1 Internet
Services franchise is pleased to announce the recent
appointment of Ken Dobell to the position of Vice-President,
Marketing – Franchise Development. “With his award-winning creative
background and hands-on expertise in designing and executing
complex integrated marketing campaigns, Ken makes a valuable
addition to our talented executive team," announced WSI President
Ron McArthur. "As WSI continues its path of impressive growth and
market leadership, Ken will be instrumental in strengthening our
Franchisee Selection Process and strengthening our brand across key
market segments around the globe." A highly qualified advertising
communications professional, Mr. Dobell has over a decade’s
experience in integrated employer branding and online marketing.
Prior to joining WSI, he held a number of senior management roles
with Monster Worldwide, both in Canada and in Europe. Monster
Worldwide’s flagship brand, Monster.com, is one of the most visited
sites on the Internet, with over 50 million registered users across
an international network of twenty five local language and content
sites. According to Entrepreneur Magazine, WSI is one of the top 10
Global Franchises in the world. Its success can be largely
attributed to the exceptional caliber and professionalism of its
International network of Internet Consultants. WSI’s secret for
identifying the best-of-the-best lies in the company’s unique and
proprietary Franchisee Selection Process. This process has been
designed to ensure that the characteristics of high performance
franchisees are used in attracting and selecting new franchisees.
In 2006 WSI’s strategy is to continue to build on its unique
Franchisee Selection Process. “As a key addition to the management
team, Ken will be working closely with our Internet Consultant
Advisory Council (ICAC), and our Franchise Development team to
further strengthen what has become one of our key competitive
advantages” declared Mr. McArthur. “The caliber of our Franchisees
is what sets us apart from other companies and we are looking
forward to Ken helping us further enhance our industry leading
processes as we continue globalizing our powerful franchise brand.
About WSI With over 1000 offices in 87 countries, WSI delivers
thousands of e-business solutions to small and medium sized
businesses annually. Headquartered in Toronto, Canada, WSI provides
affordable Internet related services and technologies that deliver
maximum return on investment for businesses the world over. With
the support and cooperation of charitable organizations, its
employees, franchise network, suppliers and customers, WSI also
aims to help make child poverty history through its global outreach
program.