WSI Produces First Female Executive to Earn Franchise Certification


Sep 22, 2006

Maribel Guiste, Vice President Operations at WSI, the number one Internet and Tech Services Franchise in the world (based in Toronto Canada), is the first and youngest female Canadian Certified Franchise Executive (CFE). The honor was awarded by the Institute of Certified Franchise Executives at a graduation ceremony held in Palm Springs, California on February 28, 2006. The ICFE is the academic arm of the International Franchise Association''''s(IFA) Educational Foundation. IFA is the world's largest trade organization representing the franchising industry.

“The CFE course was challenging and well rounded covering academic and practical aspects of Franchise Management. At times it was difficult to handle the pressures of work, managing a family and coping with the rigorous syllabus of this course,” says Ms. Guiste . “As I experienced the rewarding moment of receiving the certification today, I could not do enough to thank my family, friends, peers and colleagues at WSI for their invaluable support and understanding to help make this possible. Canada has a strong franchising industrywhich I am excited to be a part of. To date there are only ten Canadians in the IFA program and this is the first year a Canadian will have graduated. I am proud to represent both Canada and WSI, and I am determined to utilize and share my knowledge to help WSI maintain its position as the world’s leading franchise organization,” she stated recently.

Ron McArthur, President of WSI adds, “All of us at WSI are very happy for Maribel. We congratulate and thank her for bringing this honor to our company. She has been and will remain, truly one of our best management assets. We look forward to continuing our journey of innovation, expansion and consolidation as we build the WSI brand world-wide. We are well equipped to do this with the skilled managerial capabilities of Maribel and all our executives and managers leading a motivated and high caliber staff”.

Joining WSI after having run her own enterprise was a way for Ms. Guiste to be in touch with the dynamic, growth-oriented small and medium sized (SME) business community at an international level. Ms. Guiste looks upon her past 7 years of her tenure as Vice President Operations with WSI as “tremendously rewarding in the learning, networking and overall business knowledge of franchising I have gained through this experience in the fast paced Internet industry”.

Nearly 400 candidates are currently enrolled in the CFE program, which provides franchise industry personnel with expanded knowledge, industry recognition, peer networking and professional standing. To earn the CFE designation, candidates must complete a rigorous course of study, which includes attending institute-sponsored educational seminars and workshops. The program is designed for motivated, experienced franchising professionals to enhance their grasp of the fundamentals and the challenges of franchising in today’s fast changing society.