WSI Launching Strategy to Help Revolutionize the Graphic Communications Industry


Mar 05, 2008

Mississauga, Canada, March 05, 2008 -- WSI (We Simplify the Internet), a global leader in delivering the highest level Internet Marketing Solutions to businesses of all sizes, is offering to share its expertise with members of the Graphic Communications Community. WSI has taken the initiative and developed this strategy in response to the numerous enquiries WSI receives, and the overwhelming response at the Graphics Canada show in Toronto, Canada in early November 2007. Through their collaborative efforts WSI will help Graphic Communication Professionals increase their services, grow their businesses and strengthen their relationships with existing clients.

“Traditionally Graphic Communication Professionals have been the go-to guys for their client’s branding, marketing, designing and printing requirements. Then came the Web, and clients began diverting more and more of their marketing budgets from print collateral to developing a Web presence. I believe WSI provides an elegant, affordable solution that will help the Graphic Communication Professional maintain their ‘expert’ status with their clients while becoming an Internet Marketing Consultant” says Terry Kozachenko, Development Director of Graphic Communications at WSI.

According to Kozachenko, in today’s highly competitive environment, professionals in the printing (graphic communications) industry have to stay current and that includes trends and best practices of the Internet space. “Seems simple to me, a page is a page. Does it really matter if they’re output CTP, to a digital press or the Internet? All the same ideas, concepts and techniques that printers have been using for centuries apply to the Internet,” Kozachenko says. “WSI wants to help secure the special relationship between a Graphic Communications Professional and their client. We believe developing a franchise relationship with WSI will provide individuals in the industry with the tools they need to stay on top of the fast-changing trends of Internet Marketing. Simply put what WSI is offering to the printing (graphic communications) industry is a shrink-wrapped solution that will extend their businesses into the Internet development/consulting realm, backed up with years of experience, all at a fraction of the cost of developing the operations on their own.”

Currently, there is no number one brand supplying Internet solutions in the Graphic Communications Industry. WSI wants to be that brand. “We have high expectations for the potential of the Graphic Communications Industry, and WSI plans to be very aggressive in our selection and development of franchise partners,” says Daniel Lattanzio, VP Franchise Development. “We’re going to help applicants realize their goals and provide them with an opportunity to participate and profit from what WSI sees as a revolution in the industry.”

Ron McArthur, president of WSI, says, “We are very proud of what WSI, as a team, has been able to accomplish. All our efforts and initiatives are geared toward ensuring the success and profitability of our franchise network. We continually hear the success stories from our franchisees in the field, and it is exhilarating being in a position to offer our experience and success to an industry as vital as Graphic Communications. We are eagerly anticipating a long and mutually rewarding relationship with the Graphic Communications Community.”

About WSI – we simplify the Internet: With a network of over 1800 offices in 87 countries, WSI is the leading provider of Internet solutions to small and medium sized businesses the world over. Headquartered in Toronto, Canada, WSI provides affordable Internet related services and technologies that deliver maximum return on investment for businesses. For the 8th consecutive year, WSI has been featured in Entrepreneur Magazine’s Franchise 500, and is rated first in its category as the # 1 Internet Business. WSI offers its franchisees one of the most complete and comprehensive training and certification programs available anywhere today. As well, a dynamic ongoing support program is custom tailored to meet the unique and individual needs of each new franchisee. WSI franchisees (Internet Marketing Consultants), both men and women of all ages, come from a wide range of backgrounds. Like a modern day architect, the job of each WSI franchisee is to assess their clients' business needs using WSI’s patent-pending Internet Solutions Lifecycle™ system. Each client’s Internet Solution is then customized to both reduce business overheads and increase revenues.