Nov 20, 2007

Toronto, Ontario (November 20, 2007) – Yogen Früz USA Inc. is pleased to announce that the Company has completed a Master Franchise Agreement with Freezer Products LLC, for the State of Illinois, U.S.A. This agreement helps facilitate the rapid expansion of Yogen Früz outlets across the American Midwest. The city of Chicago and surrounding suburbs comprise the third largest metropolitan area in the United States.

“We look forward to expanding our Yogen Früz brand into the heart of the American Midwest”, said Aaron Serruya, President. “We have entered into the Illinois agreement with a strong partner in order to quickly penetrate the territory”. The agreement strengthens our commitment to U.S. expansion and this growth continues to validate Yogen Früz brand leadership in the frozen yogurt category around the world”.

Yogen Früz USA Inc. is a subsidiary of Yogen Früz Canada Inc., a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries around the world. Yogen Früz pioneered the frozen yogurt category, in Canada, when it opened its first store in 1986. Today with its new assortment of proprietary Probiotic frozen yogurt and its dairy and non dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Früz provides customers with a healthy alternative to fast food that’s great tasting and nutritious, making it a great product for today’s healthy and active lifestyle.