Interview with ActionCoach Master Licensee - Gregory Kopchuk


Feb 17, 2011

Gregory Kopchuk has first hand experience of what ActionCOACH can do for business owners. He was once coached by Action, and was so impressed with the improvement in his business; he sold business coaching for ActionCOACH and now heads up all of the territory of Canada for the company.

Gregory Kopchuk has over 30 years of experience in professional leadership and sales experience as well as 10 years offering leadership courses for the military. He ran his own real estate company for six years, gaining notoriety as a top seller in the city of Edmonton. Greg has been the recipient of the Master Licensee Award of Excellence from ActionCOACH for two years running, and his business recently won the Bronze Award of Excellence from the Canadian Franchise Association. Greg and his wife Zenovia have three daughters and he is an ordained Deacon in the Orthodox Church.

BeTheBoss - What’s the story behind ActionCOACH?

Gregory Kopchuk - Since founder and CEO Brad Sugars decided to franchise the company in 1997, ActionCOACH is recognized as the leading company of its kind and has been the recipient of numerous franchise and industry awards. With a range of products and services including group coaching workshops and seminars, one-on-one coaching programs and a new executive coaching product, ActionCOACH is on the leading edge of results-driven and innovative global business development. Not only does ActionCOACH work one-on-one with companies delivering hundreds of proven strategies, the company's tested and proven systems have helped build tens of thousands of profitable businesses all over the world. ActionCOACH and ActionCOACH Canada work with established and emerging companies to make a difference in their business, life, and community. We define a level of success like no other business.

BTB - What made you decide to franchise?

GK - After working in IT for 18 years, along with three years in the financial industry, six years in real estate and two in advertising, I knew I wanted to find a career that would give memore satisfaction and contribute to my community as well. ActionCOACH seemed to be a perfect fit. I was coached by an ActionCOACH and then moved onto providing sales referrals and signing up people to work with coaches. In September 2006, I won the rights to become the Master Licensee in the province of Alberta, soon becoming the Master Licensee for the entire nation.

BTB - Tell us a little about the Business Coaching Market?

GK - In some ways people seem to think the business coaching is new in the market, but that’s just not the case. Over 405 of fortune 500 companies are using business coaching. It’s about learning, not teaching. We set the stage for work that the individual can put into place. Business coaches aren’t there to do the work for a business owner; they are there to help them implement successful systems to increase their profits, team, and have more time to spend with their families and friends. Coaching is about creating a win-win situation. After coaching, more than two thirds of clients attribute their coaching to a higher level of self awareness, smarter goal setting and a more balanced life.

BTB - What have some of the challenges been in growing your franchise?

GK - It can sometimes be difficult finding the right kind of person to be an ActionCOACH: someone with a strong business background, good in sales and loves to help others succeed.

BTB - Who has been your greatest inspiration?

GK - General Patton – he was all about lead, follow or get out of the way?

BTB - What are some of the advantages in being an ActionCOACH franchisee?

GK - The best advantage is that you have the support of a proven product, amazing team members and that we treat you like family. You always have someone to speak with when times get tough, or you need some direction. If you are a solo-entrepreneur it can seem like you are all alone as you start your business. With ActionCOACH you can be an entrepreneur but not have to fly solo all the time. You can make a difference in your community, your family life, and your finances in a very short period of time if you put the work into it.

BTB - What “Gadgets” can’t you live without?

GK - My blackberry torch and laptop

BTB - What do you do in your spare time?
GK - I spend it with my family and kids. Doing research on the squadron my uncle died on in WWII. The info is at

BTB - What advice do you have for someone looking to acquire a Franchise?

GK - A person has to examine if the vision, mission, and culture of the franchise fits their personality first. Then to see if the franchise will help them achieve their personal, business and financial goals. To determine this you have to have all the information in order to make an informed business decision. Also always check the history of the franchise and what support will be provided.

BTB - In your opinion, why do you think that ActionCOACH Canada would be a great opportunity for someone?

GK - There isn’t any other kind of franchise business that offers what we do. With us you have the freedom to use your creativity, your business knowledge and experience to help other businesses reach their goals. This is unlike any other kind of opportunity. If you have ever wanted to have security, peace of mind and more time to spend with your family, then ActionCOACH Canada can give you that. Pure and simple.