Move Seniors Lovingly Franchise - Principal, Margo Salnek


Jun 10, 2015 Tell us about the Move Seniors Lovingly franchise concept.

Margo Salnek: Move Seniors Lovingly is a leader in Senior Move Management solely dedicated to assisting seniors and their families in all aspects of the move transition from their family home to a smaller residence. We answer every need from downsizing, sale of unwanted items, pack, move, unpack and set-up of suite, fully functional evening of the move. We also prepare the existing home for the market and consult to find the right real estate professional to ensure top market value for our client’s home. Our Mission is to Honor our Fathers and our Mothers through Superior Service in Seniors Relocation.

BTB:How and when did you create Move Seniors Lovingly?

MS: Many of my best friends are seniors. Maria, 89, is a published novelist and songwriter. Jim, 82, was a top-gun naval pilot in the Korean War. Audrey, 88, remains an avid tennis player. Eleanor 92, arranged her own 90th birthday party at a hotel and invited guests from all over Canada. And, my mother Francis, 93, who is an artist and a retired nurse, just to name a few. Over the years I have developed a special friendship with these people. During their most vulnerable times, I witnessed their indestructible spirit. Their courage taught me patience and strengthened my faith. I am blessed to know them and be a part of their lives.

November 2005 saw the release of my book, Coach Houses of Toronto, published by Firefly Books, after a 20-year career as a published songwriter/singer in the music industry and producer, producing corporate shows for Fortune 500 companies. Throughout the years, my husband Brian and I were volunteers for Out of the Cold, founded the Out of the Cold Foundation and for seven years produced “The Teddy Bear Affair”, a fundraising gala for The Children’s Aid Foundation.

It seemed we were always involved in something that provided a service to others. I had moved my mother-in-law, mother and aunt handling all details from the estate, sale of the home, sale and disposal of unwanted items, choosing a residence, move, design and set-up of the new residence. As a producer, reporting to presidents and senior management, I was used to working with impossible deadlines and managing a team under stressful conditions, yet always able to create beautiful results.

In 2006, I created Move Seniors Lovingly, a senior move management company solely dedicated to assisting seniors in their transition from their family home to a smaller residence. The goal was to “Honor our Fathers and our Mothers” through superior service to those who are vulnerable and in need. In 2008, my husband Brian Salnek joined the company as a senior consultant working with family members, power of attorneys, estate lawyers, executors and trust fund managers to assist clients and loved ones in the move transition.

Today, Move Seniors Lovingly is a Canadian leader in Senior Move Management. Move Seniors Lovingly is highly recommended by seniors, senior residences and communities and top producing real estate agents throughout Ontario. We are committed to providing superior service to our clients resulting in a smooth, stress-free transition, and creating a beautiful and safe new home completed the evening of the move. Our mission is to “Honor our Fathers and our Mothers” through superior service in senior move management.

BTB: What was your background prior to joining Move Seniors Lovingly?

Principal – Margo Salnek: Prior to creating Move Seniors Lovingly, I was an entertainment producer, writing and producing shows for Fortune 500 Companies. I am also a published songwriter and professional singer. I am the author of “ Coach Houses of Toronto”, Boston Mills/Firefly, a pictorial tour of twenty-two of Toronto’s most beautiful 19th-century coach house homes, formerly home to horses and carriages or fine motorcars. My book is a blend of architectural history and decorating style ideas.

My husband Brian and I are the founders of “The Out of the Cold Foundation” and were the producers of “The Teddy Bear Affair” for The Children’s Aid Foundation for 8 years.

Principal – Brian Salnek:Prior to joining my wife Margo at Move Seniors Lovingly, I had 25 years’ experience in senior management in the office furnishing and architectural and interior design. As a past Vice President and senior consultant, I have extensive experience in moving logistics and program development with banks, insurance companies and Fortune 500 Companies.

BTB: What are some of the advantages in being a Move Seniors Lovingly franchisee?

MS: Move Seniors Lovingly is a growing business in a rapidly growing demographic. We have a transparent process that yields a high gross profit. We have a ten year proven track record in senior move management with an established referral base with seniors, branded retirement residences/communities and top 1% selling real estate agents. Our Move Seniors Lovingly “Certified Training Process” ensures the highest quality project managers in the industry to service our clients. All of our service providers are accredited by us and work under our umbrella. We are aligned with multi-national companies for best senior rates. Best of all, our process allows us to complete our client’s suite “evening of the move”, giving them a beautiful home and allowing them to be free to make new friends and participate in their new community.

BTB: Who is your ideal franchisee?

MS: The candidate should be an entrepreneur seeking opportunities to invest in a business with a solid foundation and reputation in senior move management. He or she is a professional willing to become grounded in the values and culture of Move Seniors Lovingly and able to hold fast on his or her own as a franchisee. He must be invested in our mission to provide superior service to those who are vulnerable and in need so that they will always put the mission first. She must be endowed with an endurable enough set of skills and attitudes to adapt to servicing the aged and vulnerable. Experience in the health industry, senior residences, move management are an asset.

BTB: Tell us a little about the Move Seniors Lovingly Market?

MS:Move Seniors Lovingly is a growing business in a rapidly growing demographic. As seniors age, they need knowledge and assistance to help them make the right decisions. Move Seniors Lovingly has the knowledge and experience to assist seniors and their families in every aspect of the move transition allowing them to move forward.