Play N Trade | Retail

Investment Level $500,001 ~ $750,000

Play N Trade Retail Video Game Franchise - "The only game in town!"

If you have been looking for an opportunity in a fast-growing industry that is one of the most exciting, unique and profitable in the world, you have come to the right place! We are talking about the video game industry and best opportunity within that industry - Play N Trade.

Our growing global footprint has earned us the recognition as the largest and fastest growing video game franchise in the US and we are now aggressively opening in Canada. As of June 2011, we had over 200 stores open in the US and Canada, (15 open in Canada). Our goal is to have 250 stores open in Canada in the next 5 years.

Here's some other numbers for you. In 2009 the video-games industry (in Canada only) hit $2,1 billion, and despite the recent economic downturn and a difficult Q1 for the industry, the video-game market is still on track this year for another big year! Here's some of the reasons why these sales happened and continue to grow:

(source:CSA independent Canadian study, 2010)

Average age of the adult gamer: 33 years Of gamers surveyed in Canada, 38% are female and 62% are male.

About Parents of Children 6-17 and Video Games

92% of parents report that their children are gamers • 55% of parents are recent gamers (played a game in the past four weeks) • Almost 8 of 10 parents (78%) play video games with their kids • Among parents who play games with their kids, more than half (55%) play together once per week • 69% of parents agree strongly or somewhat that there is a good selection of video games for family

96% of parent gamers report that their child has played video games in the past four weeks

What Types of Products or Services Do You Sell?

Our diverse product lineup includes new and used video games, accessories and consoles from leading manufacturers. We are known for carrying everything from cool retro gaming products, such as the original Nintendo, to the latest state of the art systems such as the Xbox 360, WII and PS3. Additionally, our stores offer games and rental service, repair services and diagnostics, local, national and international tournaments, private party and more. Our goal is to be every gamer's ultimate destination.

How Do You Differentiate Yourselves from the Competition?

Our stores don't only look different, they are different! We pride ourselves in being experts in the gaming industry. After all, the Play N Trade concept was conceived by gamers for gamers. Using "experience retailing" strategies, our stores capture the excitement of this growing industry by combining interactivity and fun into the foundation of the brand. We define "the ultimate gaming experience" by delivering uncommon customer service and interactivity. Distinct competitive advantages are achieved by giving you access to expert guidance, world-class training, national brand recognition, operational support, and cutting- edge technology. Our senior management team put over 100 years of collective video-game and retail experience on the table.

What Tools Do You Provide to Franchisees?

Our stores come to life by realizing an innovative retailing vision with broad appeal. We cultivate your success as a Play N Trade franchisee by providing you access to a wealth of resources. After the initial training, we offer 7 days/week ongoing live support as well as distant learning material and private portal access with literally tons of training and support material. We also have our own franchisees only private website where our franchisees can, in matter of minutes, customize and print over 300 pieces of advertising material to help our franchisees bring traffic to their store!

Our mission is to give every franchisee, the opportunity to become profitable as quickly as possible.

The Opportunity...

"Everyone in the organization is extremely helpful. I have owned other franchises in the past and can say the support I receive right now from everyone (from our Area Developer right up to the Head Office) is incredible" Brad Duggan, owner of the Strathmore and Salmon Arm locations.

Although gaming has become ubiquitous in our culture, industry analysts agree, this is only the beginning. Play N Trade is a market leading video game retailer offering consumers the latest in new video games, gaming consoles, trading previously owned games/consoles, and on-site repair, games and console rental and private party. Play N Trade's customer-centric approach has built incredible customer loyalty. This philosophy, combined with in-store tournaments, a no pressure "try before you buy" policy, and knowledgeable staff give our stores credibility within their community.

What is the estimated investment for a store?

The total investment including some working capital will generally be between $200K to $250K depending of the store size and options (players club). Generally speaking and assuming good credit, financial institutions will financed between 50% to 70% of the total amount. A prospective franchise will need to have at least $60K to $80K in cash or unencumbered capital to apply.

I Like What I Hear... Where Do I Find Out More?

Play N Trade is committed to assisting all of our franchisees in building their own thriving businesses. If you are looking for an incredible business opportunity with high potential, Play N Trade will exceed your expectations. Contact us today!

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Important Note: This communication is not an offer to sell a franchise. The offer of a franchise can only be made through delivery of a franchise disclosure document. Certain states and Canadian provinces require that we register our franchise disclosure document in those states or provinces before offering either unit franchises or area development franchises. This communication is not directed to any resident of those states. If you received this communication in error, please notify the sender and delete it from your system.

In addition, we are in the process of updating and registering our franchise disclosure document for unit franchises and area development franchises in certain other states. We will not offer or sell franchises in those states until we have registered the unit franchise or area development franchise, and delivered the applicable franchise disclosure document in compliance with state and federal laws regulating the sale of franchises.