The Great American Backrub® is a reliable and reputable provider of on-site Massage Therapy services in Toronto. We have been in business since June 1998 and have 8 stores in the Greater Toronto area. Our stores are all located in prime shopping malls.
Established in Canada in 1998 by Zinat and Nazir Lalani, The Great American Backrub® provides Massage Therapy services in a retail environment. We also offer a wide range of stress reduction products such as neck pillows, back supports, massage tools, aromatherapy oils, relaxation music, massage lotions and many other relaxation products.
THE GREAT AMERICAN BACKRUB (GABR) ADVANTAGE
THE GREAT AMERICAN BACKRUB CUSTOMER
- Offer convenient, affordable, Massage Therapy treatments in 10 minute increments
- Located in high traffic, visible locations
- No hassle, walk-in or by appointment, superior customer service
- Very high satisfaction rate and very high repeat business
- Good mix of service and product sales
- Popular gift items and gift certificates
THE GREAT AMERICAN BACKRUB FRANCHISE
- 75% are repeat customers
- 80% come in for stress reduction and general relaxation
- Average customer gets a 30 minute treatment
- 80% have extended health plan coverage for Massage Therapy
- Potential customer base exploding as general stress levels increase and as boomers age, fueling demand for stress reduction products and services.
- stores typically between 400 – 700 sq. ft., located in high traffic malls
- franchise includes site selection assistance and lease negotiation assistance, personnel selection assistance, comprehensive training for you and your staff, marketing and advertising support, store design and build out support, pre-opening assistance, and ongoing support for the life of the franchise agreement.
- GABR will also assist in establishing a business plan, pre-opening advertising, establishing vendor relationships, ordering initial inventory, assistance with building a solid customer base to get to break even as quickly as possible
- Royalty is 6% and franchise agreement is 5 years, with an option to renew for 5 years
- Total investment ranges from $150,000 to $200,000. This will include such items as the Franchise Fee, leasehold improvements, equipment and fixtures, opening inventory, supplies, signage, and some working capital.
- Franchisee requires net worth of $250,000; minimum cash available or liquidity of $60,000.
Thank you for your interest in GABR. I invite you to explore this very exciting and lucrative opportunity in this unique niche concept in the booming Massage Therapy industry.
Canada represents a ground floor opportunity for you as we have really just begun our development of the country. You will be part of the largest company of its type in Canada.
Nazir Lalani, MBA, CIA
President, The Great American Backrub Stores, Canada