The Great American Backrub Continues Agressive Canadian Expansion


Oct 04, 2010

TORONTO, ONTARIO-- The Great American Backrub, a well established provider of convenient Massage Therapy services in Toronto, today announced the opening of its eighth location and third franchise store at Riocan's Yonge Eglinton Shopping Centre, Toronto. Yonge Eglinton Centre is a four level shopping area featuring over 65 stores. The shopping centre combines convenience with elegant surroundings making it mid-town's premiere destination to shop, dine, be entertained and conduct business or meet up with friends.

The Great American Backrub offers a variety of convenient Massage Therapy services in a retail environment, as well as the sale of select stress reduction products such as Massage Oils, Lotions, Back Supports, Neck Pillows, Massage Products, Exercise and Fitness Aids, Bath and Foot care, and other related items. All Massage Therapy treatments are provided by Registered Massage Therapists, who provide official receipts for eligible customers to claim reimbursement under their extended health plans.

To help kick-off the latest Toronto location, all new customers will have the opportunity to sample free 5 minute Backrubs all this week at the Yonge Eglinton store. Regular Massage Therapy treatments are offered at reasonable prices, ranging from $14.95 for a 10 minute Vacation from Stress to $74.95 for a full hour of Body in Heaven!

"We are very excited about our new store at Yonge Eglinton Centre. There is a real need for people to de-stress these days, and our flexible treatments offered in 10 minute increments are well suited for people's busy lifestyles. There's nothing more satisfying than relaxed faces of relaxed, de-stressed customers as they leave our store! ", said Shenu Mawji, franchise operator of the Yonge Eglinton store.

There are tremendous benefits to be achieved through regular Massage Therapy treatments from a Registered Massage Therapist. Whether it is to have a moment of relaxation, reduce muscle tension, or attain relief from chronic pain, a therapeutic massage can enhance our overall sense of emotional and physical well-being as well as our quality of life.

About The Great American BackrubĀ®

Established in Canada in 1998 by Zinat Lalani and Nazir Lalani, The Great American BackrubĀ® provides Massage Therapy services in a retail environment within prime locations in the Greater Toronto Area: The Exchange Tower, Sheraton Centre, Commerce Court, Toronto Eaton Centre, Scotia Plaza, Hudson's Bay Centre, and Square One Mississauga.

The Great American Backrub's franchising program is now underway, with plans to expand across Canada in the next 5 years.