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While you will likely buy into a business that already has a robust marketing and advertising platform, you may still find that doing some of your own will create the best results.
As with the business plan, it's not complicated, simply a written series of steps that you intend to take to promote your business. How you do it is up to the needs of your business, the value of a given marketing tool, and the time and resources you have to put into the effort.
Marketing options are varied, let's look at some of them and some of the things they can do. Knowing why they work helps decide about which to use and how:
Consider which of these are best for the kind of business you have, which you are best able to execute with the time and resources you have, and which you will include as you are able.
List them in the order of importance to your business and feasibility. Indicate how often you will engage in each tactic and how much money, time, and effort you will expend on each.
Future articles will look into various tactics in greater detail, come back soon to read the next installment.
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