Obviously, you should not consider a franchise that is beyond your financial
means. Emotion and logic should be equally balanced when making the final
decision about purchasing the franchise. You should feel good about the
people involved in the franchise, and excited about the opportunity, however,
logic has to be applied to the decision-making process in such areas as
consumer acceptance, risk analysis, availability of product, demographics
etc. Ask yourself, "Does this all make sense?" Your emotional commitment
is only one of the essential elements, and if any of these elements is
missing, the franchise is probably not right for you.
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