Franchise Articles

Dec 24, 2013

Merry Marketing: The Holidays and Social Media

‘Tis the season for celebration and merriment, and for the most part people are on social media to do just that. They’re posting pictures of Christmas trees, exchanging online greeting cards and...

Dec 20, 2013

Social Media and the Changing Face of the...

Running a business today is not what it used to be. Social media has changed things dramatically, and in order to succeed a company has to make the most of the available tools. Facebook, Twitter,...

Dec 17, 2013

Don’t Promote If You’re Not Prepared

This is very true, however if you promote, you need to make sure that you can make it happen!! I recently had a business dinner at a “chain” restaurant that was running a promotion to attract more...

Dec 10, 2013

What No One Ever Tells Tenants about Leasing...

Dale Willerton collaborated with his colleague Jeff Grandfield on this article. As a franchisee and tenant, you may already have some preconceived notions about commercial leasing. Here are some...

Dec 3, 2013

National Accounts – Growing Trend in Franchising

Over the last decade or so, one of the growing trends in franchising has been how franchisors address issues with “large” or “national account” customers, which for ease of reference will simply be...

Dec 1, 2013

Benefits of a Franchise vs an Independent

One of the first things a person may consider when deciding to go into business for themselves is whether or not to buy into a franchise. However, a franchise system isn’t right for everyone. If...

Dec 1, 2013

Creating a Cost Effective Lead Generating Strategy

Solid yet affordable lead generation is a vital part of any franchise development. Qualified clients can't come to you if they don't know your opportunity exists. Luckily, the shift of lead generation...

Dec 1, 2013

How to detect and prevent fraud in your franchise...

We often work with emerging franchisors and one question that comes up repeatedly is "How do we ensure our franchisees pay us our royalties?”. This question can be divided into two different tasks....

Nov 26, 2013

The Key Obligations of Franchisors and Franchisees

The franchisor and franchisee relationship is a significant part of a successful franchise business. Both parties have important responsibilities they must handle to keep the business running...

Nov 18, 2013

Franchise Tenants Have an Advantage When it Comes...

Dale Willerton collaborated with his colleague Jeff Grandfield on this article. When it comes to conducting business, you can do it independently, with a partner or as a franchisee. What is...

Nov 12, 2013

What Do You Know About Franchise Agreements and...

Many individuals are becoming franchisees instead of having a traditional nine-to-five job. This means that many people purchasing franchises have little to no experience reading legal documents....

Oct 29, 2013

What Does a Resale Franchise Involve?

One entrepreneur's exit strategy can be another's profitable investment. Statistics show that businesses are generally resold within five years. Some entrepreneurs buy franchises with the intention of...

Oct 23, 2013

The Latest on Franchise Law in Canada

Before discussing what franchise law is all about, and what it means for franchisors and franchisees doing business in Canada, it is important to first understand why we have franchise laws in the...

Oct 22, 2013

How To Grow Your Franchise

Everyone wants to see their franchise grow into a mega brand, but the way to that ultimate goal is fraught with many trials and difficulties. Looking at it from a franchisors perspective, there are a...

Oct 15, 2013

What to Do Before You Invest In a Franchise

People approach me at franchise shows and send me emails asking what they need to do before purchasing a franchise. Over the years I've developed a checklist of the steps I recommend prospective...

Oct 8, 2013

What are the chances of franchise success?

Running a franchise means you have follow a proven business model. Some many say it’s following “the rules” but in reality there are “rules” to ensure success. The truth is you have a much higher...

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