The Happy Life of a Burger

Date: APR 18th, 2007

Topic: Franchise News

It's hard to imagine two more unlikely allies: the hard-line animal rights group, People for the Ethical Treatment of Animals, and the world's second largest hamburger-flipping fast-food chain Burger King (the restaurant responsible for that pile of meat called the Triple Whopper). And yet last week PETA joined Burger King to praise the company's decision to start buying pork and poultry from suppliers that don't confine their animals to small cages.

Burger King, following several years of discussions with PETA and other groups, said it would start buying 10 per cent of its pork from suppliers that raise pigs in pens rather than metal cages, and two per cent of its eggs from suppliers that don't cage their hens. Burger King plans to double those numbers by year-end. It also said it would begin favoring poultry suppliers that kill chickens by humane methods using gas, called "controlled atmosphere killing."

"When companies move in a positive direction we have only good things to say about them," says Matt Prescott, the manager of PETA's factory farming campaigns. "Burger King has now actually taken the lead in the fast-food industry."External Source - Chain Leader