Denny's Names Mark Chmiel Senior VP, Concept Innovation

Date: APR 11th, 2007

Topic: Franchise News

Denny's announced the appointment of Mark Chmiel to the new position of Senior VP, Concept Innovation. Mr. Chmiel's position becomes effective immediately. In the position, Chmiel assumes responsibility for identifying strategic business opportunities and managing projects designed to drive sales and evolve the Denny's trademark to new categories of business. The overall objective is to further strengthen the Denny's brand, building upon the foundation of the company's significant improvement in operations and capital structure over the last few years.

Denny's President and Chief Executive Officer, Nelson J. Marchioli, said, 'Mark's position with Denny's is a milestone in our development. The Denny's concept has grown throughout our history, but Mark will play a defining role in helping us identify and realize new opportunities that transcend the traditional practice of building restaurants and enhancing service. We expect the impact of this new role will be substantial in terms of both strategy and sales.'

Mr. Chmiel most recently served as Chief Marketing Strategist for Fresh Enterprises, Inc. and the Baja Fresh division of Wendy's International, Inc. With more than 25 years of experience in the food and beverage industry, Chmiel has led numerous strategic positioning and business development initiatives for companies, including Chi-Chi's Mexican, Burger King, KFC, Dr Pepper, 7UP, M&M Mars and American Home Foods.

Chmiel will be based at Denny's corporate headquarters in Spartanburg, S.C.