LITTLE CAESARS® PIZZA ANNOUNCES INDUSTRY-LEADING FRANCHISE PROGRAM FOR CANADIAN VETERANS

Date: APR 23rd, 2010

Topic: Franchise News

Toronto – Little Caesars Pizza announced today its unique Little Caesars Canadian Veterans
Program, which provides franchise business opportunities to qualified, honourably released
veterans transitioning to civilian life or seeking a career change.

“The Little Caesars Veterans Program was launched by Little Caesars in the U.S. in 2006 and is
making a difference for veterans,” said Richard Greville, general manager and vice president,
Little Caesars of Canada. “Little Caesars wants to provide a similar opportunity to Canadian
veterans to help make a difference for them. Our founder Michael Ilitch, a former U.S. Marine,
believes very strongly in giving back. The Little Caesars Veterans Program does just that by
helping veterans return home with business opportunities.”

Little Caesars has many prime locations currently available throughout the country and the Little
Caesars Canadian Veterans Program provides the following benefits for all qualified veterans:

• Franchise fee reduced by $5,000 for the first new store
• $5,000 credit on the initial equipment order

Medically released veterans are eligible for greater benefits up to $35,000:

• Franchise fee ($20,000) waived for the first new store
• Additional financing options and benefits (up to approximately $3,000)
• $10,000 credit on the initial equipment order
• Grand Opening support from leading national companies (approximately $2,000)

“Helping to create opportunities for our veterans is a win-win for both the veterans and Little
Caesars,” explained Greville. “Veterans have a chance to become entrepreneurs, own their
own business and get involved in their communities. Little Caesars benefits by adding hard
working, committed, qualified franchisees who know how to achieve goals as part of a team.”

As part of its plan for continued growth, Little Caesars supports franchisees with the tools of a
proven system. Tools include ongoing training, architectural services to help with design and
construction, preferred lenders to assist with financing, the ongoing research and development
of new products, and ongoing, effective marketing resources.

“We are excited to be introducing this program in Canada and believe that it offers an
exceptional business opportunity to veterans who are seeking new career options,” said
Greville. “Little Caesars is growing and we will continue to focus on what we do best: providing
convenient, high quality products for a great value.”

Little Caesars has developed relationships with The Transition Assistance Program (T.A.P. part
of the Department of National Defense – Veterans Affairs Canada Centre for the support of
injured veterans and their families), Veterans Affairs Canada and Right Management (a job
placement partnership contracted by Veterans Affairs Canada to help honorably released
veterans transitioning to work in civilian life).


About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in
Garden City, Michigan in 1959. Of the $3 billion Canadian pizza industry, 35 percent is take-out.
Little Caesars is the world’s largest take-out pizza chain internationally with restaurants on five
continents. Little Caesars is growing in prime markets across the country, and is offering strong
franchisee candidates an opportunity for independence with a proven system. In addition, Little
Caesars offers strong brand awareness including one of the most recognized and appealing
characters in the country, Little Caesar.