Dunkin' Donuts' Plans to Enter into the Asian Market

Date: JAN 17th, 2007

Topic: Franchise News

Dunkin' Donuts outlined its plans today to further expand its presence into Asia starting with a new location in Taiwan. The new Dunkin' Donuts will open today in Taipei City, Taiwan.

The company recently granted franchise rights to Mercuries & Associates to develop 100 stores in Taiwan over the next 10 years. Mercuries, the fifth largest market cap company in Taiwan, as well as one of the country's largest retailers, brings 25 years of operating experience to the partnership.

"Taiwan represents the first step in Dunkin' Donuts greater China strategy," said Anthony P. Pavese, Dunkin' Brands Vice President of International Asia Pacific. "We are actively looking for Dunkin' Donuts partners in China," added Pavese.

The announcement comes on the heels of the company recently surpassing $1 billion in annual international system wide sales.

"We are extremely proud to open the first Dunkin' Donuts restaurant in Taiwan," said Jon L. Luther, Dunkin' Brands Chairman and CEO. "I am very enthusiastic about the myriad opportunities for Dunkin' Donuts in Asia and am confident that we can expect solid growth for years to come with our outstanding business partner, Mercuries & Associates."

"Dunkin' Donuts is one of America's most beloved brands, and we believe that the Taiwanese people will embrace it as well. As Dunkin' Donuts' brand recognition continues to grow throughout the Asia Pacific region, we are excited to be a part of it," said Mercuries Food Division President Andrew Chang. "Mercuries is very proud to be Dunkin' Donuts local partner to introduce the high-quality coffee and baked goods of this brand to the Taiwanese people."

Dunkin' Donuts’ new restaurant in Taiwan will offer a complete menu of Dunkin' Donuts internationally recognized coffee, baked goods and iced beverages. The restaurant will also serve items customized to suit local taste preferences such as sweet potato, green apple and pineapple doughnuts, mochi rings, which are cake doughnuts indigenous to the region, as well as iced fruit teas and sandwiches. The restaurant will be a welcoming environment for customers to connect with friends and family while discovering new food and beverage choices. Our success throughout the Asia Pacific region over the last 25 years gives us confidence that the Taiwanese people will embrace Dunkin' Donuts.