Burger King Expands to Hong Kong

Date: MAR 23rd, 2007

Topic: Franchise News

Burger King Holdings, Inc. recently announced that its subsidiary, BK ASIAPAC, PTE. LTD., has awarded exclusive development rights for Hong Kong and Macau to a fully owned subsidiary of North Asia Strategic Holdings Limited, a company listed on the Hong Kong Stock Exchange.

'We are excited to expand the Burger King brand into downtown Hong Kong, adding to our existing locations at the airport and The Peak, one of Hong Kong's most popular tourist attractions,' said Peter Tan, president of Burger King Asia Pacific. 'Hong Kong consumers have embraced Burger King, and we look forward to bringing the unique taste of the flame-grilled Whopper sandwich to the rest of Hong Kong and Macau.'

Mr. Tan continued, 'North Asia Strategic has a history of business success in Hong Kong, and they understand how to thrive in the region.'

'North Asia Strategic is very pleased to introduce such an iconic international brand to the rest of Hong Kong and Macau,' said North Asia Strategic Holdings Limited CEO Savio Chow. 'We are excited about the opportunity to work with Burger King to promote its successful expansion.'