McDonald's Announces February Comparable SalesU.S. comparable sales increased 3.1% for the month U.S. comparable sales increased 3.1% for the month
Europe comparable sales up 5.9% for the month
APMEA comparable sales rose 12.3% for the month
McDonald's Corp. announced today that global comparable sales rose 5.7% for the month and 5.3% for year-to-date February. Around the globe, system wide sales for McDonald's restaurants increased 9.7% in February, or 6.8% in constant currencies.
McDonald's CEO Jim Skinner said, "Our ongoing commitment to enhance the McDonald's restaurant experience and provide greater customer relevance continues to deliver results. Our February top-line performance reflects ongoing focus and alignment behind the Plan to Win."
In the U.S., February's comparable sales rose 3.1% as increasingly time- pressed consumers continue to favor McDonald's convenient breakfast and late- night menu selections. In addition, the national launch of the new grilled and honey-mustard Snack Wrap options expanded the variety offered at McDonald's and contributed to results.
In Europe, positive results in nearly every market drove comparable sales up 5.9% in February. Performance in France and Germany benefited from seasonal menus that offer customers unique premium, core and dessert menu choices.
In Asia/Pacific, Middle East and Africa, comparable sales rose 12.3% in February, led by strong performance in Japan and China, reflecting a benefit from the Chinese New Year during the month and positive consumer response to the market's branded affordability and convenience strategies.
Skinner added, "As we move through 2007, we will continue to take action across all facets of our Plan to further connect with our customers."