Orangetheory Fitness Canada Expands Into Ontario

Date: MAR 6th, 2013

Topic: Franchise News

Orangetheory® Fitness is pleased to announce that Retail Rethink Inc., led by Tim and Sherri Staffen, has acquired the area development rights for the Golden Horseshoe of Ontario - Mississauga, Milton, Oakville, Burlington, St. Catharines and Hamilton. Orangetheory Fitness, the energizing interval fitness franchise, is the first to use heart-rate-monitored training for scientifically proven results.

“We are excited to open the first location in Ontario, and know that the concept will be a huge success here, as it has been in other markets in Canada and the United States,” said the Staffens.

“We have the best workout in the country, with skilled high-energy trainers that provide a personal training experience at a fraction of the price. Every detail has been carefully designed to produce results,” said David Hardy, Canadian Master Franchisor and Partner at Orangetheory Fitness. “We started Orangetheory Fitness with a goal to build a small studio model that would provide a great product for consumers, and it’s proven to be highly successful for members and owners. We plan to add six to eight other area developers in Canada this year and many new franchise partners.” Orangetheory has awarded 80 franchises and has 30 studios open across North America today.

Orangetheory Fitness has received international media attention for its unique approach, results and member testimonials. The fast-growing concept is the first heart-rate monitored, high-intensity interval training based on science. Modern studios and experienced staff provide affordable personal training in a group setting, using the latest equipment including SBT suspension. Each unique 60-minute session is broken into intervals of cardiovascular and strength training, producing a tremendous metabolic increase and calorie burn for up to 38 hours after the workout.

New Orangetheory Fitness studios typically celebrate grand openings with a 6 Week Weight Loss Challenge, in which past participants have achieved significant weight loss and results, along with winning cash and prizes. The second annual National 6-Week Weight Loss Challenge is currently underway in participating studios across the country.