Liquid Nutrition - Co-Founder, Chantal Chamandy

Date: NOV 20th, 2013

Topic: Interview with a CEO

For Chantal Chamandy, the creative process is second nature. After having spent the first part of her career in front of and behind the lens as a singer, actress and producer, Chantal decided to also delve into her other love of holistic and healthy living. Her years of creating her own shows, productions, and recordings, have made her uniquely positioned to not only understand the importance of creativity and originality, but also to be a savvy business person with an undying passion for health and wellness.

BeTheBoss: Tell us about the Liquid Nutrition concept.

With an already developed lifestyle brand concept at successful stores and backed by an experienced team, Liquid Nutrition offers franchise opportunity in the rapidly growing health and wellness industry. Our goal is to create an internationally branded franchise offering functional beverages, healthy food items, supplements and vitamins. Liquid Nutrition wants to help communities share knowledge and information about health and wellness, so that everyone can be aware of how we can all be healthier at any age.

BeTheBoss: How and when did you become involved with Liquid Nutrition?

My husband and I had incorporated clean eating, vegetarianism and juicing into our day-to-day routine by learning about the lifestyle and really believing in the benefits of leading a holistic and healthful life. We bought the original Liquid Nutrition store in 2008 and quickly realized that we were not alone in our passionate stance on this lifestyle, and wanted to share everything that we had learned. We decided to begin franchising in 2012 and we have enjoyed consistent and continued growth since.

BeTheBoss: What was your background prior to joining Liquid Nutrition?

My background is actually in the entertainment industry as a musician, a feature film producer and all around creative person, who is very passionate about natural health and wellness. My mother died of cancer when I was 10 years old and when I became a young adult I starting reading about disease prevention, and became extremely involved in learning about health and wellness. I realized how we all have control over what we put in our bodies, and how this process is an integral part of being and staying healthy.

BeTheBoss: What are some of the advantages in being a Liquid Nutrition franchisee?

We are so proud of our concept and we love the members of our Liquid Nutrition family. Recently, we, the founders, have taken a very hands-on approach, servicing our franchisees with every resource available and making sure that each store has what they need, when they need it. We have a vibrant team of experts, who facilitate the execution of our concept and we are always driving towards maintaining our position at the cutting edge of the health and juicing industry.

BeTheBoss: Who is your ideal franchisee?

One of our favorite success stories is Jonathan Taylor, who began with our company behind the scenes and grew into his role as a franchisee. He now owns five Liquid Nutrition stores in Montreal, lives and breathes the lifestyle (you can often find him behind the counter discussing and educating his customers about Liquid Nutrition), and understands and believes wholeheartedly in the culture of our company and concept.

BeTheBoss: Tell us a little about the Liquid Nutrition Market?

The Liquid Nutrition market is a health-conscious audience, who are either living healthfully or want to be living a healthful lifestyle. It could be a soccer mom, an athlete or truly any person who is passionate about wanting to feel and look great!

BeTheBoss: What are some of the greatest lessons you’ve learned in growing this franchise?

I have learned that passion can be a huge motivator and that holding fast to our beliefs has kept our brand strong and consistent. We plan on being in touch with our roots, no matter how much we grow.

BeTheBoss: Do you have a mentor and is their someone you use for inspiration?

My biggest inspiration is my partner, husband and co-founder Greg Chamandy. Throughout this adventure, we have managed to stay true to ourselves, to each other and to the brand. He is a brilliant businessperson and together we have mastered the art of complementing and supporting one another in business.

BeTheBoss: What advice do you have for someone looking to acquire a Franchise?

I think a franchise is a wonderful business proposition and that it can be extremely lucrative and fulfilling for any business-minded person. For a franchisee, I certainly know that believing in the concept and understanding the industry is imperative, as well as putting in the work and be utterly dedicated to making the business a success.

BeTheBoss: In your opinion, why do you think that Liquid Nutrition would be a great opportunity for someone?

Aside from the fact that every one of our franchises is profitable, I think that propagating healthful living and being involved in both an aesthetically beautiful concept and culture is something that any potential franchisee can be extremely proud of.